As childhood friends that grew up together alongside animals, we have always been deeply passionate about pets. Today, with furry companions of our own, we believe all pet parents should be able to easily nourish their beloved pets the way nature intended… raw. Over the years, we have all faced issues with our pets’ health. As we separately did our research, we each realized that so much of pet wellbeing comes down to nutrition. In fact, commercial pet food appeared to be the main contributing factor to their various health issues. We discovered that some of our pets had even developed sensitivities, like skin allergies and gastrointestinal problems, from some of the ingredients used in these mass market recipes. We searched our local supermarkets for an alternative – something “cleaner” and more natural, and struggled to find any suitable alternative readily available. Together, we discovered the raw feeding approach, which is modeled after an animal’s natural state of eating, the way they would in the wild. The diet consists of ingredients that would be accessible to them in nature: raw meats, bone, organs, vegetables and fruits. The combination is high in protein, with no grains, fillers, hormones or chemical preservatives. The raw meat contains the highest amount of nutrients, allowing them to easily digest the food and absorb needed nutrients. After transitioning our pets to the raw diet for only a few weeks, the improvement was impossible to ignore. It was apparent that our pets’ optimal health had been restored, from their improved appearances to their newly energetic and youthful behavior.